Pegasus
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Atlanta pharmacist John S. Pemberton invented Coke in 1886. His bookkeeper, Frank Robinson, named the product after 2 ingredients, coca leaves (later cleaned of narcotics) and kola nuts. By 1891 druggist Asa Candler had bought the company for $2,300. By 1895 the soda fountain drink was available in all states, entering Canada and Mexico by 1898.
Candler sold most US bottling rights in 1899 to Benjamin Thomas and John White-head of Chattanooga for $1.00. With the backing of John Lupton, these men developed the regional franchise bottling system, creating over 1,000 bottlers within 20 years. The bottlers used the contoured bottle designed by the C. J. Root Glass Company in 1916.
In 1916 Candler retired to become Atlanta's mayor; his family sold the company to Atlanta banker Ernest Woodruff for $25 million in 1919, the same year Coca-Cola went public. In 1923 Woodruff appointed his son Robert president. Robert continued as chairman until 1942 and remained influential until his death in 1985 at age 95.
Woodruff, who headed the company for over 60 years, saw to it that he was succeeded by his protege, Roberto Goizueta, in 1981. A Yale- educated chemical engineer who gradually rose through the ranks, Goizueta is credited with refocusing and rejuvenating the company. Coke has dabbled in several industries; the largest of these diversifications, the acquisition of Columbia Pictures in 1982, was followed by other entertainment purchases. All were sold to Sony in 1989.
Following the death of Roberto Goizueta, Douglas
Ivester was elected chairman of the Board and chief executive officer of
The Coca-Cola Company on October 23, 1997. He is the 10th chairman of the
Board in the history of the Company.
Prior to his new position, Mr. Ivester was elected President, Chief Operating
Officer and a Director of the Company in July, 1994.
He is Chairman of the Board of Directors of Coca-Cola Enterprises Inc. and a director of Georgia-Pacific Corporation. and Member of the Executive Committee of the Board of Directors of the Company.
1979 - Joined The Coca-Cola Company in 1979 as assistant controller
and director of Corporate Auditing. Previously, he had been associated
with the accounting firm of Ernst and Whinney and led the audit team for
The Coca-Cola Company in the 1970s.
1981 - vice president and controller.
1983 - senior vice president of Finance.
1985 - chief financial officer
1989 - president of the Company's European Community Group
1990 - president of Coca-Cola USA
1991 - president of the Company's North America Business Sector
1994 - president and chief operating officer of the Company
Douglas Ivester - Edison Achievement Award
ROBERTO
GOIZUETA AND JACK WELCH
Article rating Coca-Cola as number 1 in regard to MVA from Time
Pathfinder. "Don't wrap the flag of Coca-Cola around you to
prevent change from taking place. It is extremely important that you show
some insensitivity to your past in order to show the proper respect for
the future." - an interesting quote from RC Goizueta, as the
Chairman of the Company.
THE BOSS STAYS:
Coke's move to retain Goizueta spotlights a succession problem - The Wall
Street Journal
THE
MAN WHO KNEW THE FORMULA
Time Magazine
Lawyers
and the Law Divisions
Type Coca-Cola Company for detailed lists worldwide
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MarketGuide - Berkshire Hathaway
PepsiCo
New Generation
Roger Enrico, PepsiCo's CEO
Zell Miller
The Governor of Georgia's Home Page
My Fax to the Corporate Headquarters of the Coca-Cola Company, Atlanta, USA and the letter of response
."In regard to the world of business, I have great admiration for business acumen in a competitive world. I appreciate that business is not conducted in an ideal world and only for public good. I understand that the main focus of the Coca-Cola Company is to create wealth for their shareowners. However, I am curious about the human face of multinational companies and the productive role they may play in regard to the community and the world at large. For example, I have visited the Sony Drive web in Japan, and was interested by the Company's attitude and actions in regard to the protection of the environment. I was wondering whether their are any actions taken by the Coca-Cola Company for the good of the public at large that the Company is proud of…."
Letter of responce from the Coca-Cola Company, Atlanta, Georgia dated 15th Jan 97.
"Dear Mr. Jesudasen, Thank you for your fax requesting a photo of Roberto Goizueta for your Web page. We enjoyed hearing from you. ..…Mr. Jesudasen, some of the actions taken by the Coca-Cola Company for the good of the public include the development of the philanthropic arm of our Company, The Coca-Cola Foundation. The Foundation exclusively supports educational programs for organizations that are defined as non-profit organizations by training programs, drop-out prevention programs, programs for minority education, arts education, global and environmental education programs, and scholarship support to colleges and universities. Additionally, The Coca-Cola Company contributes to the United Way." Encl; Environmental Brochure.
Legal services of Georgia-Your legal support alternative.
Atlanta Volunteer Lawyers Foundation
State Bar of Georgia Computer Law Section Home Page
Cobb County of Georgia Bar Association Home Page
I am not attached to the Coca-Cola Company neither am I trying
to promote Coca-Cola products.
The section on Coca-Cola on this site relates to my personal interest in
the Coca-Cola Company and some of its past activities.
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