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COCA-COLA DIRECTORS PAGE
BACK THE DETAILED
COCA-COLA DIRECTORS PAGE
TOTAL RETURN
STOCK PRICE PLUS REINVESTED DIVIDENDS
Measurement Period
(Fiscal Year covered) KO S&P FBT*
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(Measurement Pt.-1990) $100 $100 $100
FYE 1991 $175 $130 $146
FYE 1992 $185 $140 $151
FYE 1993 $201 $154 $134
FYE 1994 $236 $156 $142
FYE 1995 $345 $215 $200
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Food, Beverage
The Coca-Cola Company The S&P 500 & Tobacco
(KO) (S&P) (FBT)
* Based on information for a self-constructed peer group of the Food,
Beverage and Tobacco Groups of companies as published in The Wall Street
Journal, which includes the following companies, but from which the Company has
been excluded:
Anheuser-Busch Companies, Inc., Brown-Forman Corporation, Adolph Coors Co., Coca-Cola Enterprises Inc., PepsiCo, Inc., Whitman Corporation, Archer Daniels Midland Company, Campbell Soup Company, ConAgra, Inc., CPC International Inc., Dean Foods Company, Dole Food Company, Inc., General Mills, Inc., H.J. Heinz Co., Hershey Foods Corporation, Geo. A. Hormel & Co., Kellogg Company, McCormick & Company, Incorporated, The Quaker Oats Company, Ralston Purina Company, Sara Lee Corporation, Tyson Foods, Inc, Wm. Wrigley Jr. Co., American Brands, Inc., Philip Morris Companies, Inc., Universal Corp., UST Inc
The Company's performance graph in its 1995 Proxy Statement
included Borden, Inc., Coca-Cola Bottling Co. Consolidated,
Flowers Industries, Inc, Gerber Products Company, Lance, Inc.,
Pet Incorporated, Ralcorp Holdings Inc, and Ralston-Continental
Baking Group, which companies are no longer reported as, a part
of the Food, Beverage and Tobacco Groups of companies as
published in The Wall Street Journal. The total return assumes that dividends
were reinvested quarterly and is based on a $100 investment on December
31, 1990.